Hanna Takala

If you’re wondering how to increase Employee Advocacy in your organization, you’re not alone.  Many companies are looking to increase their Employee Advocacy activity: nearly 50 % of companies face challenges in keeping employees motivated or participating at all. Weber Shandwickand KRC Research released a report of employee activism in 2014, Read more…

All social media content marketing cannot possibly be hard selling. To help you continue to enjoy your online store’s network, soft selling should be amongst the content. Discounts and special offers is of course hard selling, but what could be the soft selling? Could an online store benefit from it Read more…

A recent report from Altimeter has revealed the top Employee Advocacy challenges that brands face. While there are some huge issues, none are unbeatable. I’m familiar with most challenges of Employee Advocacy programs, so let me give you some advice on how to identify and beat them.