In an era of mistrust, Employee Advocacy matters more than ever. Why is Employee Advocacy now more important than ever? Because, as Edelman Trust Barometer 2017 reveals, trust is in crisis. There is a feeling of injustice and hopelessness in the air, and people’s trust in institutions and authorities has Read more…
I recently presented the benefits of Employee Advocacy to the managers of The Social Insurance Institution of Finland at their social media kickoff event. I concentrated on how employees using social media during work hours can benefit the team and overall work experience. What you, as a ringleader, should realize Read more…
According to Kredible Research’s 16 Employee Advocacy Statistics, 53 % of decision-makers have eliminated a vendor they have been considering, based on online information they did or did not find about an employee. It is crucial to really consider what they see when they google your employees. Some of them Read more…
If you’re wondering how to increase Employee Advocacy in your organization, you’re not alone. Many companies are looking to increase their Employee Advocacy activity: nearly 50 % of companies face challenges in keeping employees motivated or participating at all. Weber Shandwickand KRC Research released a report of employee activism in 2014, Read more…
All social media content marketing cannot possibly be hard selling. To help you continue to enjoy your online store’s network, soft selling should be amongst the content. Discounts and special offers is of course hard selling, but what could be the soft selling? Could an online store benefit from it Read more…
A recent report from Altimeter has revealed the top Employee Advocacy challenges that brands face. While there are some huge issues, none are unbeatable. I’m familiar with most challenges of Employee Advocacy programs, so let me give you some advice on how to identify and beat them.
By definition, Employee Advocacy is the promotion of an organization by its staff members. This promotion is not limited to just hard selling; in fact, a soft approach can yield more trust. But should your organization limit advocacy efforts to staff? I don’t think so. Most organizations have other possible Read more…
Who should own the Employee Advocacy Program, is the ball in the court of HR or rather Marketing & Communications? Altimeter Group reported in 2014 that most employee engagement initiatives are led by HR.According to Bain & Company, employee engagement drops with each organizational layer farther from the CEO. This Read more…
Community Manager Appreciation Day 2016 is right around the corner. Most community managers work with customers, but I think that employee advocates form a community that needs tender and loving guidance too. In my opinion, there is a need for two kinds of community managers: one that manages customers and other that Read more…
The core function of an employee advocacy platform is to deliver curated quality content straight into the pocket of an employee advocate. Good content helps your employees to position themselves as thought leaders and strengthens the company brand. The platform itself doesn’t deliver aggregated content. It isn’t an automatically collected Read more…