In his recent video How to Hack the Amplification Process – Whiteboard Friday, Rand Fishkin, Moz explained that too few content marketers try to identify their potential audience and discover what influences those audiences. Because of that many amplifying mentions and links remain unreceived. While watching, I realized something about choosing an employee Read more…
Few weeks back I participated the annual Advertising Day in Helsinki, Finland. One of the keynote speakers Alexander Peitersen, the managing director at Reputation, told us the harsh truth about Finnish branding: “Finnish companies fail to create strong brand value.” Peitersen also told the audience, that branding is the way Read more…
The most frequently asked question about employee advocacy tends to be “what’s in it for me”? The most obvious benefit is a stronger personal brand. As you have a carefully curated feed of professional content within reach, it is easier to share and position yourself as a thought leader. Naturally, Read more…